Michael Alford Joins Florida State University as Athletic Director


On December 9, the selection of Michael Alford as Florida State University’s next vice president and athletic director was announced by President Richard McCullough to the FSU community.

Alford has served as CEO and Chairman of Seminole Boosters, Inc. since early 2020, after replacing longtime leader Andy Miller. He has extensive experience in collegiate and professional athletics, with a record of hiring successful coaches, fundraising and managing elite athletic programs. He replaces David Coburn, who had already announced his intention to retire.

“Michael Alford’s experience and passion for Florida State University makes him an exceptional choice to lead the athletics department,” said McCullough. “Since joining FSU, he has had a huge impact and garnered the overwhelming support of the Florida State community. Most importantly, his commitment to educating and preparing student-athletes for lifelong success reflects the mission and values ​​of Florida State University.

As one of the top fundraisers in varsity athletics, Alford established a fundraising brand at Central Michigan University, where he served as athletic director from 2017-2020. He is credited with leading central Michigan during the most successful fundraising period in its athletic history. Alford has hired eight coaches from Central Michigan, four of whom won the conference Coach of the Year award in their respective first two seasons. Guiding the CMU Athletics apparel negotiation, Alford’s contributions contributed to a 600% increase in revenue.

From 2012 to 2017, he was Senior Assistant Director of Athletics at the University of Oklahoma, where he oversaw the Sooner Club which set fundraising records and was responsible for a $ 160 million fundraising campaign. dollars to renovate the Gaylord Family Oklahoma Memorial Stadium. Additionally, he oversaw the men’s basketball program, which qualified for the NCAA Final Four in 2016.

Alford was General Manager of Crimson Tide Sports Marketing from 2004-2008 and Senior Director of Corporate Partnerships and Sales for the Dallas Cowboys from 2008-2012. He held various positions at ESPN, University of Cincinnati, at the University of Southern California and the Cincinnati Bengals.

Before transferring to the University of Alabama at Birmingham for a BA in Communication in 1993, Alford played baseball in the state of Mississippi. He then obtained a Masters of Athletics Administration from the University of Arkansas in 1995.

The Seminole Boosters have increased membership and the annual fund under Alford’s leadership. Under his leadership, the Boosters also successfully completed a $ 100 million fundraising campaign that included funding for a new football operations building, launched a redevelopment plan for Doak S. Campbell Stadium and entered into a new contract. with Legends, to operate the Dunlap Champions Club. .

In his new role, Alford plans to lead the overall administrative and operational activities of intercollegiate athletics for the FSU. Florida State University’s nationally acclaimed 20-sport track and field program was budgeted at $ 106 million in 2021.

“Laura and I love Florida State University and the people who make it so special,” Alford said. “Everyone has been so welcoming and we are thrilled with this opportunity to lead Seminole Athletics. I have enjoyed building strong relationships throughout the community, including with President McCollough. I look forward to working closely with him to improve the overall mission of the university.

After taking over from Coburn, Alford’s tenure will begin on January 3. A nationwide search for a new President and CEO of Seminole Boosters will soon be launched.


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