By AFRO Staff
When Peter Iwuh walks through the graduation scene on May 21 at Morgan State University, he’ll be taking more than a handshake and a diploma with him. Hyattsville’s strategic communications major leaves Morgan as the national winner.
PRNEWS, the leading source and trusted voice within the communications and marketing community, named Iwuh “HBCU Student of the Year” at the PRNEWS Corporate Social Responsibility and Diversity Awards competition held on April 20 at the Ritz Carlton in Arlington, Virginia.
“It’s a fantastic feeling to be the HBCU student of the year,” said Iwuh. “It’s great to be recognized nationally for my work in the communications industry. I have always had a passion for helping organizations achieve their growth goals. Winning this award lets me know that I am going in the right direction.
The Social Impact Awards recognize communicators who use their platforms to improve their community and global society as a whole. Recipients of this recognition include campaigns, initiatives, professionals, teams, rising stars and lifelong pioneers who are helping to usher in a diverse and equitable future and redefine the role of organizations in the fight for global change. The HBCU Student of the Year Award is one of approximately 40 PRNEWS awards given out each year.
“We are very proud of Peter, who has been an outstanding student throughout his career at the School of Global Journalism and Communication,” said Jacqueline Jones, Dean of Morgan’s School of Global Journalism and Communication. . “We are committed to equipping our students with the tools they need to make an impact in the professions. This win is part of the overall story of the rich academic talent you will find at our school.
At 20, Iwuh has an impressive track record of accomplishments. He is CEO and founder of Gen-Z-led creative marketing agency, Tykoon. He started the company in 2018 because he couldn’t land an internship after graduating from high school. Today, the company has an impressive list of clients and offers a range of services including creative services, promotional campaigns, advertisements and social media content.
He gives back by using his platform to open doors of opportunity for other young people to start their careers.
“As the first person in my family to graduate from college, it’s important to set the best possible example for people younger than me,” Iwuh said. “I want people to be inspired not only to succeed academically or socially, but also to seek to have a meaningful impact on their environment, regardless of industry.”
The journey to Iwuh has not always been easy. In the spring semester, he struggled to balance his business and being a full-time student. On top of that, he passed two internships while managing to excel in everything else.
During his academic career, he held several marketing and public relations positions in large organizations. He was the college marketing representative for Sony Music Entertainment in Baltimore. Facebook hired him to be an HBCU News Fellow at Cleveland.com. His other positions included a public relations internship at Turner PR and a social media internship at advertising agency Solve in Minneapolis.
Iwuh attributes much of his success to Morgan.
“My experience has been great. This is the first place where I developed my business. Many students, professors and graduates were interested in working with my company in various ways, and our credibility grew,” said Iwuh. “I grew both professionally and academically. I am very grateful to Morgan.
With so much accomplished, Iwuh said he was not done. After graduating, he travels to Los Angeles for the HBCU summer program in LA to intern at Disney in the Talent Acquisition Marketing department.
“My dream job is to run a marketing agency and work with Fortune 500 companies on top-tier marketing campaigns,” Iwuh said. “I can clearly see the future and see myself there right now. I just have to keep working hard to get there.
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