NEW YORK, United States, December 18, 2021 (GLOBE NEWSWIRE) –
It is becoming evident that consumers expect more from their brands these days. They don’t just go to Sephora to buy face cream, for example. They are looking for non-toxic ingredients, sustainable packaging, an equal opportunity employer and other causes close to their hearts.
Brands need to represent something more than just a product or service to appeal to today’s socially conscious consumer. A study by Edelman in 2018 found that almost two-thirds of consumers admitted to making purchases based on beliefs and values. These findings suggest that storytelling is more important than ever.
St. Bonaventure’s online Master of Arts in Communication program helps students develop the skills necessary to create compelling brand stories. Students learn how to create a truly viable campaign vision, produce high impact content for their target audience, prepare a data analytics strategy, and measure success. In addition to the basic courses, they can also choose a specialization according to their professional aspirations: content marketing, integrated marketing communication and public relations.
The program aims to prepare students for professional life and to better equip those who are already specialists in their respective fields. The program emphasizes integrity and teaches students to connect with diverse audiences while embodying empathy, ethical principles, and freedom of expression. Students develop conceptual and strategic thinking, visual and written communication skills throughout the program.
Since 2004, Université Saint-Bonaventure has offered this specialized master’s degree in communication. This legacy program was one of the first of its kind to go live in 2013 and has always relied on the fundamentals of integrated marketing communications. The degree offers both the creative and strategic skills to ensure that data and creative thinking evolve into meaningful brand messages and storytelling that resonates and engages audiences.
Readers can learn more about the Masters in Communication at Saint-Bonaventure University by visiting the official website at https://online.sbu.edu/programs/master/communication
About Saint-Bonaventure University
St. Bonaventure University is one of the leading universities in New York State that offers a long list of graduate degrees online. The University’s Master in Online Communication is considered to be one of the best in the industry. The Jandoli School of Communication is one of three schools to offer online graduate programs accredited by the Accreditation Council for Education in Journalism and Mass Communications (ACEJMC).
Name: Thomas Missel, Director of Communications
Email: send an email
Organization: Saint-Bonaventure University
Address: 3261 West State Road, Saint-Bonaventure, NY 14778