Seminar on Operations and Supply Chain Management


2801 Founders Dr., Raleigh, NC 27695

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Poole College will host our first speaker for the Operations and Supply Chain Management Seminar Series on September 14th. The seminar will feature Gil Souza, professor of business analytics at the Haslam College of Business at the University of Tennessee in Knoxville.

Souza will cover recent research titled Consumer behavior towards different carbon footprint reductions.


Carbon reduction initiatives have received considerable attention at the corporate level. Companies such as Daimler, Apple and Amazon have publicly stated their goal of becoming carbon neutral, or net zero in the near future. They respond to a growing demand for sustainable products and services. Companies have various options for reducing carbon emissions, including internal reductions such as adopting renewable energy, as well as purchasing carbon offsets. This raises the question of whether consumers perceive the different types of carbon emission reductions as equivalent or whether they favor the implementation of internal measures. We investigate this question empirically through surveys and incentive-compatible discrete choice experiments. We are seeing clear consumer preferences and a willingness to pay for companies to reduce their carbon footprint. These are particularly strong when companies internally reduce their controllable emissions rather than buying carbon offsets for those emissions, and this is especially true for environmentally conscious consumers. However, consumers place roughly the same value on internal controllable emission reductions and buy offsets for the same amount of uncontrollable emissions


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