UC grad launches urban streetwear startup

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Unlike other streetwear brands, Kaminer wanted theirs to be unisex, elevated loungewear that didn’t break the bank. “There are definitely some really cool brands out there that offer unisex loungewear, but they cost $200 to $300 apiece,” she says.

The prices of the first Street House collection, named “No. 1 The Essentials Collection”, range from $22 to $75. The eight-piece collection launched online in February.

Kaminer uses Canva to create his designs and draws inspiration from Pinterest, other websites, and all sources that inspire him. After choosing a model, she prints her clothes in a shop in Fairfax. His Street House pieces stick to a palette of black, white, red and gray, marked with a clean and bold logo.

Kaminer shares that she didn’t tell anyone she was launching Street House until she had created her first pieces and was ready for the initial photoshoot. “I wanted to have it in my hand so I could show them and say, ‘I’m doing this,'” she says.

A friend, Elliot M, shoots for the brand, but the two worked on the creative direction together. Her quick journey from idea to launch was due to her extensive research, fast product shipping and networking, she says.

Kaminer considers herself an entrepreneur. “It’s really, really small now and I’m still starting out, but with all the work and everything I’ve put into it and I’ve learned so much already, I would definitely consider myself a [entrepreneur],” she says.

She defines an “entrepreneur” as someone who is willing to pursue their passion and do what they want. “I think to be an entrepreneur you have to love working and loving what you do, because when you start your own business, you work 24/7,” says Kaminer.

She credits her UC communication classes for inspiring and informing her company and reminding her that learning is lifelong. “You really can teach yourself anything you want,” she says.

A tip from A&S Kaminer says she’ll remember the importance of doing something you love: “It’s so important to have a passion and something to look forward to.”

This story is part of a series featuring liberal arts entrepreneurs from UC’s College of Arts and Sciences.

Top image: Street House brand clothing designed by Lindsay Kaminer. Credit/@elliotmdesign.

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