WALLTHERAPY illuminates the bricks of the University of Rochester Medical Center

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The “Better Together” mural is now on display as part of the ongoing URMC Staff Appreciation Campaign

As the second anniversary of the COVID-19 pandemic approaches in Rochester, the University of Rochester Medical Center has commissioned a community art project through WALLTHERAPY that celebrates the unwavering commitment to care to the patients and the collaboration embodied by the staff of the URMC.

“The WALLTHERAPY artwork paints a picture of how our teams have worked together to care for the community,” said Kathy Parrinello, Executive Vice President and Chief Operating Officer of Strong Memorial Hospital. “This pandemic has been a challenge for everyone, from our environmental services team to the surgical department, from nursing staff to hospital hosts and ambassadors. We got through these difficult times without sacrificing high quality patient care because we all worked together.

Two local WALLTHERAPY artists, Joanna Eberts and Jon Finlayson, worked with the URMC team to create a statement piece that would very simply reflect that we are all better when we work together. The neon-colored portraits and unique lettering treatment create an eye-catching and inclusive piece of art that will shine brightly on the medical center. The “Better Together” mural was installed this week on the south side of Golisano Children’s Hospital. The five-by-25-foot facility is visible to staff entering the medical center from Crittenden Boulevard and will also be on public display.

“The staff at our medical center have worked tirelessly over the past two years and deserve our thanks,” said URMC Chief Medical Officer Michael Apostolakos, MD, FCCP. the spirit of our people in a way that invites the whole community to share in our appreciation.

WALLTHERAPY will celebrate its 10th anniversary this year, and the Rochester community can expect to see new projects on city walls in the months ahead. The organization was founded by Ian Wilson, MD, a 1999 graduate of the University of Rochester School of Medicine and Dentistry, with the goal of giving back to Rochester. The manifestation of this thankfulness became WALLTHERAPY, a community intervention using wall art as a vehicle to meet our collective need for inspiration.

“We (WALLTHERAPY) were very honored to have been approached to work with URMC to create a tribute to their healthcare workers. With our founder’s roots in healthcare, this project was close to our hearts and provided us with an opportunity to express our own gratitude to all the healthcare workers who worked tirelessly to protect and protect us. take care of us when we need it most,” said Erich S. Lehman, co-curator, principal organizer of WALLTHERAPY. “We were thrilled to bring together two regional artists, Joanna Eberts and Jon Finlayson, to create a dynamic and personalized piece of art for URMC that celebrates ALL of our frontline healthcare workers.”

About WALLTHERAPY
WALLTHERAPY is an art and community intervention project, using public murals as a way to transform the urban landscape, inspire and build community. WALLTHERAPY murals have transformed walls, buildings and neighborhoods. This transformation has sparked inspiration in individuals and communities. The murals have become part of the local conversation, local identity and fabric of the city. Art classes and local schools visit the murals as part of the program. Local professionals are changing their route to the murals as part of their homecoming. Local artists, young and old, find inspiration in the works. The WALLTHERAPY mural project is now recognized worldwide. People from over 2000 cities in over 104 countries have visited the WALLTHERAPY site to learn more. New mural artists from around the world are asking about Rochester painting, for the first time or for another time. For more information visit www.wall-therapy.com.

About University of Rochester Medical Center
One of the nation’s leading academic medical centers, URMC – comprised of Strong Memorial Hospital, the Eastman Institute for Oral Health, the University of Rochester School of Medicine and Dentistry and its faculty practice ( University of Rochester Medical Faculty Group) and the University of Rochester School of Nursing – forms the centerpiece of the University of Rochester’s research, teaching, and patient care missions. Under the clinical brand UR Medicine, URMC serves as the premier healthcare delivery network in upstate New York, anchored by Strong Memorial, an 886-bed teaching hospital designated by the Department of Health of New York State as a Level 1 Regional Trauma and Burn Center and is home to Western New York’s only heart transplant program. With more than 26,000 part-time and full-time employees, the medical center is the largest component of the Rochester area’s largest employer.

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